Veneering the world with music is wrong, for two reasons.
1: It's the wrong direction for the music industry
Omnipresent piped music is not the answer to the music industry's woes. The future of music lies in a subtler and infinitely more fruitful pursuit: monetising the artist/fan relationship. Tomorrow's savvy artist will offer a range of opportunities to engage (both virtual and physical), and the fans will choose the level that's right for them, from a free download of a single track to VIP club membership with privileges at gigs and even personal meetings. This type of thinking is already being explored by artists like Björk, Imogen Heap and Thomas Dolby. In a world where peer sharing is normal behaviour, the basic music track has become... read on."