20 February 2012

A Book Recommendation: The App Effect

Recommending: "Almost overnight, display devices and multi-touch have become the normal user experience. The biggest constant however are our personal apps. In this book we sketch out these major developments in technology and human information behavior. And, in particular, focus on their business impact.

Apps on display devices are “merely” the heart of the issue. What really matters is that this irresistible force works in tandem to create new information behavior that already has begun to profoundly impact organizations. The App Effect will leave a lasting mark on our interaction with products and services.

“We shape our tools and thereafter they shape us.” Never has this been more true than in the present mobile revolution, as Paul Hermelin, Vice-Chairman and CEO of the Capgemini Group, states in his foreword to The App Effect. The following 10 fundamental App Effects and attendant business implications are ...read on."