Sunday, September 15, The Times of Malta: Smart City Malta is reviewing its marketing strategy in view of the
developments that have taken place since it was first launched.
Recently appointed CEO Anthony Tabone said the pricing for office
space had to reflect not only changes in the economic scenario over the
crisis of the past few years, but also the new, prestigious developments
competing for office space.
The appointment of a Maltese CEO marks a fundamental shift towards
more autonomy from Dubai when it comes to taking such crucial decisions.
Mr Tabone’s credentials place him in the ideal position to fulfil
this role. He spent 12 years in Dubai representing Malta Enterprise and
has been honorary consul since 2003.
However, changing the shareholder’s approach is only part of his
battle. He also has to change the perception in Malta. If little things
can be an indicator of larger, more serious ones, then perhaps one
little tale is worth recounting: there are only two road signs pointing
to Smart City Malta.
Although the first tower is around 40 per cent occupied, according to Mr Tabone, this massive project has still..read on.
