20 September 2013

Smart City reacts to competition

Sunday, September 15, The Times of Malta: Smart City Malta is reviewing its marketing strategy in view of the developments that have taken place since it was first launched.

Recently appointed CEO Anthony Tabone said the pricing for office space had to reflect not only changes in the economic scenario over the crisis of the past few years, but also the new, prestigious developments competing for office space.

The appointment of a Maltese CEO marks a fundamental shift towards more autonomy from Dubai when it comes to taking such crucial decisions.

Mr Tabone’s credentials place him in the ideal position to fulfil this role. He spent 12 years in Dubai representing Malta Enterprise and has been honorary consul since 2003.

However, changing the shareholder’s approach is only part of his battle. He also has to change the perception in Malta. If little things can be an indicator of larger, more serious ones, then perhaps one little tale is worth recounting: there are only two road signs pointing to Smart City Malta.

Although the first tower is around 40 per cent occupied, according to Mr Tabone, this massive project has still..read on.